Calia Fitness

The Objective

Calia Fitness wanted to elevate their brand presence on Instagram with lifestyle-driven creative that reflects both strength and style. The goal was to generate awareness for the brand among fitness and fashion-conscious audiences and drive engagement that could lead to site visits and conversions.

The Project

Content Division produced a series of Instagram posts for Calia Fitness that highlighted their apparel in action:

Reel 1: Energetic movement-driven spot showcasing fitness performance.

Reel 2: Studio-lifestyle aesthetic with close-up product details.

Reel 3: Dynamic shoot blending fashion-forward visuals with athletic motion.

Each piece was crafted with a dual purpose—high-impact awareness through short-form video that could also be repurposed across e-commerce, paid ads, and other social channels.

The Results

Campaign content was positioned in front of hundreds of thousands of potential customers, leveraging Calia’s 577K+ Instagram followers.

Each post is estimated to have reached over 150K viewers, putting total campaign awareness in the half-million+ range.

Engagement was strong, with content of this type driving thousands of interactions (likes, comments, shares, saves) that signal high audience resonance.

The campaign funneled significant traffic back to Calia’s profile and e-commerce site, with an estimated thousands of click-throughs tied directly to the posts.

The creative delivered not just short-term impressions, but high-quality video assets that extended into Calia’s broader marketing mix — from social to web to paid placements.